Dai-ichi Neo Life Insurance (第一ネオ生命保険)
ConfidenceLikelyUpdated2026-07-30Review by2026-11-21Sources4Machine-translatedOriginal (JA)
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Wiki route
This entry sits under life-insurers INDEX (its domain route). It is a specialty operating company under the listed parent Daiichi Life Group / formerly Dai-ichi Life HD, alongside the core underwriter Dai Ichi Life Insurance and the bancassurance arm Daiichi Frontier Life Insurance. Read it against the FSA and Seiho Kyokai for the supervisory / industry-body boundary; its product economics sit in medical / cancer insurance product economics.
TL;DR
第一ネオ生命保険株式会社 is a specialty life-insurance operating company of Daiichi Life Group / formerly Dai-ichi Life HD that holds a life-insurance company license under the Insurance Business Act and is listed in the FSA’s list of licensed life-insurance companies. 2026 年 4 月 1 日, in step with the parent Dai-ichi Life Holdings changing its trade name to “Dai-ichi Life Group Inc. (株式会社第一ライフグループ)” and unifying the group brand to “Daiichi Life,” it changed its name from the former “Neo First Life” to “Dai-ichi Neo Life,” so this page places the exact-name anchor and the name-change boundary.
1. License / group boundary
The following table is scoped to public primary sources (fsa.go.jp, seiho.or.jp, neofirst.co.jp). It restates licence / structure / product boundaries from those materials and does not invent market share, ranking, or unstated numerical claims. ↗
| Item | Notes |
|---|---|
| Legal name | 第一ネオ生命保険株式会社 |
| Former brand | ネオファースト生命保険株式会社 (until 2026-03) |
| Name-change | 2026-04-01 (synchronized with the parent’s Dai-ichi Life Group trade-name change and brand unification) |
| License route | life-insurance company license under the Insurance Business Act; FSA list of licensed life-insurance companies |
| Supervisor | Financial Services Agency (FSA) |
| Industry body | Seiho Kyokai member |
| Group boundary | Daiichi Life Group / formerly Dai-ichi Life HD specialty operating company |
2. Operating model
Dai-ichi Neo Life is positioned within the group as a specialty life insurer for agencies / specific channels, providing protection-type products such as medical and cancer coverage through a distribution network (insurance shops, multi-company agencies, etc.) separate from Dai-ichi Life’s own sales-representative channel. In this way, alongside Dai Ichi Life Insurance centered on face-to-face sales representatives and Daiichi Frontier Life Insurance centered on bancassurance and single-premium savings-type products, it forms a three-tier division of channels and products across the group as a whole. For the life-insurance-common framework of underwriting, policy reserves, and ALM, see Japan life-insurance ALM overview.
3. Why this page matters
- It pins down the exact-name anchor in the FSA’s list of licensed life-insurance companies and records the boundary of the 2026 年 name change (Neo First Life → Dai-ichi Neo Life).
- It complements the intra-group channel division of labor with Dai Ichi Life Insurance and Daiichi Frontier Life Insurance.
- It shows a concrete example of the parent Daiichi Life Group / formerly Dai-ichi Life HD’s brand unification (“Daiichi Life”) propagating to a subsidiary’s name.
Related
- life-insurers INDEX
- Daiichi Life Group / formerly Dai-ichi Life HD
- Dai Ichi Life Insurance
- Daiichi Frontier Life Insurance
- FSA
- FinWiki index
Sources
- FSA: 生命保険会社免許一覧 (life-insurance company license list).
- Life Insurance Association of Japan (生命保険協会): member-company list.
- 第一ネオ生命 official company / brand page (renamed from ネオファースト生命 on 2026-04-01, synchronized with parent HD → 第一ライフグループ rebrand).
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