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  "domain": "securities",
  "title": "Japan online brokerage competition",
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  "frontmatter": {
    "title": "Japan online brokerage competition",
    "aliases": [
      "japan-online-brokerage-competition",
      "Japan online brokers",
      "ネット証券 competition",
      "Japanese online securities brokers"
    ],
    "domain": "securities",
    "type": null,
    "created": "2026-05-22",
    "last_updated": "2026-07-30",
    "last_tended": "2026-07-30",
    "review_by": "2026-11-22",
    "confidence": "likely",
    "tags": [
      "securities",
      "brokerage",
      "online-brokerage",
      "NISA",
      "retail-investing",
      "points"
    ],
    "status": "active",
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    "note": null,
    "sources": [
      "https://www.fsa.go.jp/policy/nisa2/about/nisa2024/",
      "https://www.fsa.go.jp/menkyo/menkyoj/kinyushohin.xlsx",
      "https://www.jsda.or.jp/kyoukaiin/kyoukaiin/meibo/index.html",
      "https://www.sbisec.co.jp/visitor/zero-revolution",
      "https://www.rakuten-sec.co.jp/web/commission/",
      "https://www.matsui.co.jp/fee/",
      "https://www.paypay-sec.co.jp/service/reserve/"
    ]
  },
  "summary": "Japan's online brokerage competition is now less about a simple \"cheap commission\" race and more about acquisition funnels: NISA accounts, point programs, bank linkage, credit-card accumulation, app distribution, SOR / PTS execution, product breadth, and wealth-retention paths.",
  "headings": [
    "Japan online brokerage competition",
    "Overview",
    "Competitive Axes",
    "Broker Map",
    "Market Structure Reading",
    "NISA and Points Loop",
    "Fee Race Counterpoints",
    "Research Checklist",
    "Related",
    "Sources"
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