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code-payment operator 2025 market share matrix", "aliases": [ "payments/japan-code-payment-operator-2025-market-share-matrix", "japan-code-payment-operator-2025-market-share-matrix", "Japan QR wallet 2025 share matrix", "PayPay vs Rakuten Pay vs d-Barai vs au PAY vs Merpay 2025", "Japan code payment 2025 TPV MAU comparison", "Japan cashless 2025 wallet operator scorecard", "日本コード決済事業者2025市場シェア比較" ], "domain": "payments", "type": null, "created": "2026-05-25", "last_updated": "2026-07-30", "last_tended": "2026-07-30", "review_by": "2026-11-25", "confidence": "likely", "tags": [ "payments", "code-payment", "QR-payment", "wallets", "market-share", "matrix", "Japan", "2025", "MAU", "TPV" ], "status": "active", "canonical_anchor": null, "related": [], "note": null, "sources": [ "https://www.meti.go.jp/press/2025/03/20260331006/20260331006.html", "https://www.meti.go.jp/press/2024/03/20250331005/20250331005.html", "https://www.meti.go.jp/policy/mono_info_service/cashless/index.html", "https://paymentsjapan.or.jp/category/publications/", "https://paymentsjapan.or.jp/publications/code-payments-20260330/", "https://about.paypay.ne.jp/corp/", "https://about.paypay.ne.jp/news/", "https://about.paypay.ne.jp/en/pr/20250715/01/", "https://about.paypay.ne.jp/en/pr/20210819/02/", "https://prtimes.jp/main/html/rd/p/000000007.000144861.html", "https://www.au.com/information/topic/auwallet/2025-011/", "https://corp.rakuten.co.jp/investors/", "https://corp.rakuten.co.jp/news/", "https://www.nttdocomo.co.jp/info/news_release/", "https://www.kddi.com/corporate/ir/", "https://about.mercari.com/ir/", "https://www.family.co.jp/ir.html", "https://www.mizuhogroup.com/about/value-creation/jcoin", "https://www.jp-bank.japanpost.jp/ias/ias_index.html", "https://www.fsa.go.jp/menkyo/menkyoj/shikin_idou.pdf", "https://www.fsa.go.jp/menkyo/menkyoj/maeharai.pdf" ] }, "summary": "This entry sits under payments index as the operator-level 2025 share matrix that pairs with Japan code-payment competitive map for the strategic lanes view, Japan payment scheme economics matrix for the cross-scheme economics view, funds transfer service providers Japan index for the EPI / licensin", "headings": [ "Japan code-payment operator 2025 market share matrix", "Wiki route", "TL;DR", "Why this matrix matters", "Big nine-operator comparison matrix", "PayPay (PayPay 株式会社 / PayPay FG umbrella)", "Rakuten Pay (楽天ペイメント 株式会社 / Rakuten FG)", "d-Barai (d払い, NTT docomo)", "au PAY (au ペイメント 株式会社 / KDDI)", "Merpay (株式会社 メルペイ / Mercari HD)" ], "body_links": { "wikilinks_count": 48, "wikilinks": [ "INDEX", "card-issuers/mufg-nicos", "card-issuers/mufg-nicos\\", "card-issuers/paypay-card", "card-issuers/paypay-card\\", "card-issuers/rakuten-card", "card-issuers/rakuten-card\\", "loyalty/japan-points-landscape", "megabanks/au-fh", "megabanks/au-fh\\", "megabanks/mizuho-fg", "megabanks/mizuho-fg\\", "megabanks/ndfg", "megabanks/ndfg\\", "megabanks/paypay-fg", "megabanks/paypay-fg\\", 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