{
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  "slug": "loyalty/retail-media-points-data-loop",
  "source_path": "loyalty/retail-media-points-data-loop.md",
  "url": "https://finwiki.zksc.io/ja/loyalty/retail-media-points-data-loop/",
  "html_url": "https://finwiki.zksc.io/ja/loyalty/retail-media-points-data-loop/",
  "alternate_html_urls": {
    "ja": "https://finwiki.zksc.io/ja/loyalty/retail-media-points-data-loop/",
    "en": "https://finwiki.zksc.io/en/loyalty/retail-media-points-data-loop/"
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  "github_url": "https://github.com/jasonhnd/finwiki/blob/main/loyalty/retail-media-points-data-loop.md",
  "raw_markdown_url": "https://finwiki.zksc.io/loyalty/retail-media-points-data-loop.md",
  "domain": "loyalty",
  "title": "Retail-media points data loop (JP point programs as ID-graph infrastructure)",
  "entry_type": "wiki_entry",
  "frontmatter": {
    "title": "Retail-media points data loop (JP point programs as ID-graph infrastructure)",
    "aliases": [
      "loyalty/retail-media-points-data-loop",
      "retail-media-points-data-loop",
      "リテールメディア ポイント データループ",
      "ポイント 顧客ID データ経済",
      "points retail media ID graph",
      "loyalty data loop economics"
    ],
    "domain": "loyalty",
    "type": null,
    "created": "2026-06-03",
    "last_updated": "2026-06-03",
    "last_tended": "2026-06-03",
    "review_by": "2026-12-03",
    "confidence": "likely",
    "tags": [
      "loyalty",
      "points",
      "retail-media",
      "data-marketing",
      "id-graph",
      "japan",
      "finance",
      "privacy"
    ],
    "status": "active",
    "canonical_anchor": null,
    "related": [],
    "note": null,
    "sources": [
      "https://point.rakuten.co.jp/guidance/en/faq/pointinfo/",
      "https://www.ccc.co.jp/en/news/press/",
      "https://dpoint.docomo.ne.jp/",
      "https://www.ppc.go.jp/",
      "https://paymentsjapan.or.jp/"
    ]
  },
  "summary": "This entry sits under loyalty index as the data-loop / ID-graph economics page — the layer that explains why the program directory in Japan points and loyalty landscape exists at all once you look past the discount. It pairs with point exchange network risk (the value-transfer network) and point lia",
  "headings": [
    "Retail-media points data loop (JP point programs as ID-graph infrastructure)",
    "Wiki route",
    "TL;DR",
    "The four-stage loop",
    "Why points beat a plain loyalty card for data",
    "Retail media: closing the measurement loop",
    "Where this sits against the other point networks",
    "The binding constraint: APPI and consent",
    "Why this matters for JapanFG / financial analysis",
    "Related"
  ],
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      "INDEX",
      "fintech/INDEX",
      "loyalty/INDEX",
      "loyalty/d-point-detailed-ecosystem",
      "loyalty/japan-points-landscape",
      "loyalty/point-exchange-network-risk",
      "loyalty/point-liability-accounting-boundary",
      "loyalty/t-point-v-point-post-2024-merger",
      "loyalty/v-point-smbc-ccc-case",
      "megabanks/ndfg",
      "megabanks/paypay-fg",
      "megabanks/smfg",
      "payment-firms/rakuten-fg",
      "payments/INDEX",
      "payments/japan-merchant-psp-competitive-scorecard",
      "retail/INDEX",
      "retail/aeon-group",
      "retail/japan-retail-financial-distribution-wedge-matrix",
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    "external_links": [
      "https://dpoint.docomo.ne.jp/",
      "https://point.rakuten.co.jp/guidance/en/faq/pointinfo/",
      "https://www.ccc.co.jp/en/news/press/",
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    "last_modified": "2026-07-29"
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