{
  "schema_version": "1.0",
  "slug": "loyalty/point-program-unit-economics",
  "source_path": "loyalty/point-program-unit-economics.md",
  "url": "https://finwiki.zksc.io/ja/loyalty/point-program-unit-economics/",
  "html_url": "https://finwiki.zksc.io/ja/loyalty/point-program-unit-economics/",
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    "en": "https://finwiki.zksc.io/en/loyalty/point-program-unit-economics/"
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  "github_url": "https://github.com/jasonhnd/finwiki/blob/main/loyalty/point-program-unit-economics.md",
  "raw_markdown_url": "https://finwiki.zksc.io/loyalty/point-program-unit-economics.md",
  "domain": "loyalty",
  "title": "Point program unit economics (JP loyalty funding, float, breakage, CPA)",
  "entry_type": "wiki_entry",
  "frontmatter": {
    "title": "Point program unit economics (JP loyalty funding, float, breakage, CPA)",
    "aliases": [
      "loyalty/point-program-unit-economics",
      "point-program-unit-economics",
      "ポイントプログラム ユニットエコノミクス",
      "ポイント原資 ブレッカジ 経済",
      "loyalty point unit economics",
      "point funding float breakage CPA",
      "loyalty/loyalty-liability-customer-funded-float",
      "loyalty-liability-customer-funded-float",
      "ポイント引当金 フロート",
      "ポイント負債 資金調達"
    ],
    "domain": "loyalty",
    "type": null,
    "created": "2026-06-03",
    "last_updated": "2026-06-03",
    "last_tended": "2026-06-03",
    "review_by": "2026-12-03",
    "confidence": "likely",
    "tags": [
      "loyalty",
      "points",
      "unit-economics",
      "breakage",
      "float",
      "cpa",
      "japan",
      "finance"
    ],
    "status": "active",
    "canonical_anchor": null,
    "related": [],
    "note": null,
    "sources": [
      "https://point.rakuten.co.jp/guidance/en/faq/pointinfo/",
      "https://www.asb.or.jp/jp/wp-content/uploads/asbj_29.pdf",
      "https://corp.rakuten.co.jp/investors/financial/",
      "https://www.docomo.ne.jp/corporate/ir/",
      "https://paymentsjapan.or.jp/"
    ]
  },
  "summary": "This entry sits under loyalty index as the unit-economics / funding-mechanics page. It is the economic complement to point liability accounting boundary: that page asks how a point is classified, this page asks whether the program makes money and who pays. It reads alongside the program map in Japan",
  "headings": [
    "Point program unit economics (JP loyalty funding, float, breakage, CPA)",
    "Wiki route",
    "TL;DR",
    "The unit-economics equation",
    "Funding: who actually pays for the point",
    "Breakage: the margin engine",
    "Float: the interest-free funding balance",
    "Balance-sheet view: the liability as customer-funded float",
    "How it differs from prepaid stored value",
    "The risk side of the float"
  ],
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      "INDEX",
      "fintech/INDEX",
      "loyalty/INDEX",
      "loyalty/d-point-detailed-ecosystem",
      "loyalty/japan-points-landscape",
      "loyalty/point-exchange-network-risk",
      "loyalty/point-liability-accounting-boundary",
      "loyalty/point-program-unit-economics",
      "loyalty/retail-media-points-data-loop",
      "loyalty/sb-yahoo-paypay-points-unified-ecosystem",
      "loyalty/v-point-smbc-ccc-case",
      "megabanks/ndfg",
      "megabanks/paypay-fg",
      "megabanks/smfg",
      "payment-firms/rakuten-fg",
      "payments/INDEX",
      "payments/funds-transfer-vs-prepaid-boundary",
      "payments/japan-prepaid-electronic-money-operator-matrix"
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    "external_links_count": 5,
    "external_links": [
      "https://corp.rakuten.co.jp/investors/financial/",
      "https://elaws.e-gov.go.jp/document?lawid=421AC0000000059",
      "https://point.rakuten.co.jp/guidance/en/faq/pointinfo/",
      "https://www.asb.or.jp/jp/wp-content/uploads/asbj_29.pdf",
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    "last_modified": "2026-07-29"
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