{
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  "slug": "loyalty/japan-points-landscape",
  "source_path": "loyalty/japan-points-landscape.md",
  "url": "https://finwiki.zksc.io/ja/loyalty/japan-points-landscape/",
  "html_url": "https://finwiki.zksc.io/ja/loyalty/japan-points-landscape/",
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  "raw_markdown_url": "https://finwiki.zksc.io/loyalty/japan-points-landscape.md",
  "domain": "loyalty",
  "title": "Japan points and loyalty landscape",
  "entry_type": "wiki_entry",
  "frontmatter": {
    "title": "Japan points and loyalty landscape",
    "aliases": [
      "loyalty/japan-points-landscape",
      "japan-points-landscape",
      "日本ポイント経済",
      "Japan loyalty points"
    ],
    "domain": "loyalty",
    "type": null,
    "created": "2026-05-19",
    "last_updated": "2026-05-20",
    "last_tended": "2026-05-20",
    "review_by": "2026-11-15",
    "confidence": "likely",
    "tags": [
      "loyalty",
      "points",
      "payments",
      "retail-finance",
      "data-marketing"
    ],
    "status": "active",
    "canonical_anchor": null,
    "related": [],
    "note": null,
    "sources": [
      "https://point.rakuten.co.jp/guidance/en/faq/pointinfo/",
      "https://www.ccc.co.jp/en/news/press/20240109_002347.html",
      "https://dpoint.docomo.ne.jp/",
      "https://www.waon.net/point/",
      "https://www.nanaco-net.jp/introduction/"
    ]
  },
  "summary": "Japan's point economy is a payment distribution system, not just a discount habit. Rakuten Point, V Point, d Point, PayPay Point, WAON POINT, nanaco point, and card points decide which wallet, card, bank, mobile carrier, and retail app gets opened first.",
  "headings": [
    "Japan points and loyalty landscape",
    "TL;DR",
    "Main Programs",
    "Legal / Accounting Boundary",
    "Strategic Pattern",
    "Rakuten",
    "V Point / SMBC",
    "d Point / NDFG",
    "WAON / nanaco",
    "JapanFG Relevance"
  ],
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      "card-issuers/aeon-bank",
      "card-issuers/credit-saison",
      "card-issuers/jcb",
      "financial-licenses/INDEX",
      "loyalty/INDEX",
      "loyalty/point-liability-accounting-boundary",
      "loyalty/v-point-smbc-ccc-case",
      "megabanks/ndfg",
      "megabanks/paypay-fg",
      "megabanks/smfg",
      "payment-firms/gmo-payment-gateway",
      "payment-firms/rakuten-fg",
      "payments/cashless-jp-landscape",
      "regional-banks/seven-bank",
      "retail/aeon-group",
      "retail/seven-and-i-hd"
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    "external_links_count": 7,
    "external_links": [
      "https://dpoint.docomo.ne.jp/",
      "https://elaws.e-gov.go.jp/document?lawid=421AC0000000059",
      "https://point.rakuten.co.jp/guidance/en/faq/pointinfo/",
      "https://www.ccc.co.jp/en/news/press/20240109_002347.html",
      "https://www.fsa.go.jp/menkyo/menkyo.html",
      "https://www.nanaco-net.jp/introduction/",
      "https://www.waon.net/point/"
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    "last_modified": "2026-07-29"
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